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Performance Marketing Manager

This listing was posted on Jobvertise.

Performance Marketing Manager

Location:
Pasig City
Description:

Develop and oversee overall performance marketing strategy & budget allocation to channelsCreate and manage Google Ad campaigns. (SEM)Create and manage meta campaigns. (Paid Social)Work with our fabulous in-house creative team to create digital assets in performance marketing channelsRegularly review and optimize all advertising campaigns for positive ROAS, focus on customer acquisitionRegularly review multi-channel analytics reports (Search, Social, Ads, Email, Website) create and implement optimization action plansConduct regular conversion rate optimization audits and execute A/B tests, and user testing/feedback to improve conversion rates across the brands digital channels and assets.Grow the performance marketing team as the business growsCollaboration with internal and external stakeholder Requirements: Minimum of 3 years performance marketing experience in Google/Meta, either from the seller side or agency sideProficiency in using digital marketing tools and tracking platforms, such as Ads Manager, GA4,Strong understanding of web analytics, conversion tracking, and performance measurement.Excellent project management skills with the ability to manage multiple testing projects simultaneously, prioritize tasks, and meet deadlines.High attention to numbers and hunger for growthSelf-motivated and drive changeComfortable hands-on execution ads campaign/ ads set setup, creative asset creation with team, nonstop optimizationExperience working in a multiple SKU, fashion apparel or consumer lifestyle sector would be a plus.Experience working in a fast growth phase business would be a plus.Tertiary qualified with a relevant degree or significant performance marketing spend experience
Posted:
June 26 on Jobvertise
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