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Marketing Manager (igaming)
Description:
Marketing Manager (igaming) Key Responsibilities: Lead the generation of leads for the sales team in Asia through Google Ads and SEO, optimizing campaigns to maximize lead quality and quantity. Innovate new customer acquisition channels in the region, continuously exploring and implementing effective strategies to expand our customer base. Identify and onboard agencies in Asia to achieve optimal marketing outcomes, fostering strategic partnerships for mutual success. Drive the development of visually appealing designs tailored to the Asian audience, including advertising banners and other promotional materials. Collaborate with HQ Expo team to maximize our presence at industry events and exhibitions in Asia, ensuring meticulous preparation and execution. Engage with influencers to promote our products in the region, leveraging their reach and credibility to amplify our brand message. Organize attention-grabbing marketing campaigns and contests targeting the Asian audience, driving engagement and brand loyalty. Conduct thorough market and competitive analysis to uncover new opportunities and emerging trends, informing strategic decision-making. Develop and implement strategies to enhance brand visibility and recognition in Asia, positioning our brand as a market leader. Plan and execute educational events such as webinars and seminars for clients and partners in the region, fostering knowledge-sharing and relationship-building. Interface with journalists and media outlets to maximize audience reach and elevate brand presence in the media landscape. Analyze the effectiveness of marketing campaigns and develop recommendations for optimization, leveraging data-driven insights to drive continuous improvement. Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field. Proven track record of success in marketing roles within the iGaming industry, with specific experience in the Asian market highly desirable. In-depth knowledge of Asian cultures, preferences, and regulatory environments, with the ability to tailor marketing strategies accordingly. Strong analytical skills, with proficiency in interpreting data and optimizing campaigns for maximum ROI. Excellent communication, negotiation, and interpersonal skills, with the ability to build and maintain effective partnerships. Creative thinking and problem-solving abilities, coupled with a passion for innovation and continuous improvement. Fluency in English is required; proficiency in additional Asian languages is advantageous. Powered by JazzHR
Company:
Glints
Posted:
June 24 on The Resumator
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