This listing was posted on The Resumator.
Business Intelligence / Reporting Analyst
Location:
Mandaluyong
Description:
Responsibilities: Business Analytics Proficient in standard marketing Key Performance Indicators (KPIs), including leads, conversion rates, website traffic, and social media engagement Utilize various data analysis tools, including but not limited to: Facebook/Instagram Insights Google Analytics Email marketing insights Social listening tools Shopify insights or equivalent e-commerce platform analytics Basic financial statements Consumer surveys and customer service data (e.g., net promoter score) Conduct in-depth analysis using tools such as Google Sheets and Excel, interpreting aggregated data to provide actionable insights addressing strategic inquiries Track, report, and analyze marketing performance, fulfilling ad-hoc analytics requests and automating regular reports Conduct competitive analysis and benchmarking Assess online customer behavior through campaign metrics (e.g. delivery, open, click-through rates), offering recommendations for campaign optimization Analyze A/B and multivariate tests, disseminating results and providing strategic recommendations. Utilize reporting/analytics tools (e.g., Google Data Studio) to manage and present insights to stakeholders. Serve as the primary liaison for customer and market data insights, advising various agency departments (digital, copy, creatives, etc.) on data-driven decisions. Collaborate with other departments to strategize and optimize campaigns Project Management and Process Improvement Implement efficient workflows to maximize productivity and meet project timelines effectively Establish clear and open communication among stakeholders to ensure a thorough understanding of client needs Utilize project management tools such as ClickUp to streamline workflows and optimize task management efficiently Continuously enhance internal processes related to report delivery and client recommendations. Promote a culture of data-driven decision-making, integrating consumer-driven analytics into media and marketing investment planning. Direct analytics projects, ensuring deliverables address client and media team inquiries while adhering to timelines and scope. Organization and File Management Maintain systematic storage and organization of client files within designated Google Drive folders, including assets, documentation, briefs, and other relevant materials Ensure proper permissions are set for all files to maintain confidentiality and data security Pitches and Presentations: Participate in pitch presentations and brainstorming sessions, providing support and insights in Business Intelligence Assist in preparing presentation materials and communicating ideas effectively to internal teams and clients. Industry Knowledge Be knowledgeable on market developments and opportunities around the advertising, digital, creative, technology, marketing, and consulting industries Stay updated on industry trends and best practices related to creative operations and project management Participate in training programs and workshops to enhance skills and knowledge in operational processes and tools Collaborate with team members to share insights and best practices for continuous improvement Key Performance Indicators (KPIs): Accuracy of data analysis and reporting to ensure the reliability of insights provided. Time taken to generate and deliver reports to stakeholders, ensuring timely dissemination of information. Effectiveness of marketing campaigns by analyzing key metrics such as conversion rates, engagement levels, and ROI. Number of actionable insights provided to inform strategic decision-making. Adherence to project timelines and milestones, measured by the percentage of projects completed on schedule. Client satisfaction ratings related to project management and delivery. Effectiveness of cross-functional collaboration, gauged through feedback from departmental stakeholders. Engagement in professional development activities, such as training sessions and certifications in analytics tools and methodologies. Contribution to revenue growth or cost savings attributed to data-driven insights and recommendations. Requirements: Proficiency in marketing research and basic statistical analysis Knowledge of data science (e.g., Python, R, etc.) is a plus Familiarity with Digital Marketing, Advertising, Creative, Technology, and general advertising industry knowledge is a plus Proficiency in Google Suite products, especially Google Sheets Highly organized, particularly in utilizing digital collaboration tools such as Google Drive and ClickUp Strong analytical skills with the ability to interpret data and draw actionable insights. Exceptional interpersonal skills Outstanding verbal and written communication abilities Commitment to meeting deadlines and delivering work on schedule Collaborative mindset with a proactive approach and being initiative Dedication to customer satisfaction and enhancing the customer experience using data Powered by JazzHR
Company:
Skyrocket Studios
Posted:
May 23 on The Resumator
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