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Head of Public Relations
Location:
Mandaluyong
Description:
Responsibilities: Strategic Planning Develop and implement a comprehensive PR strategy that aligns with the company’s goals and objectives. Identify and capitalize on opportunities to enhance the company's brand and reputation. Analyze market trends and competitive landscape to inform PR strategy. Oversee crisis management and establish protocols to handle potential PR issues. Client Servicing & Media Relations Identify company and/or brands’ target group and audience and determine the best way to communicate publicity information to them. Write interesting and effective press releases and ensure they reach the target audience. Prepare information for media kits and develop and maintain company internet or intranet web pages. Pitch interviews and exclusive features to the media. Follow up with media for press releases. Assist in media management. Develop and maintain the company’s corporate image and identity, including the use of logos and signage. Evaluate advertising and promotional programs for compatibility with public relations efforts. Formulate PR programs and campaigns as approved by management. Work closely with the Digital & Creatives team on corporate or brand image positioning initiatives. Establish and maintain effective working relationships with media representatives, trade magazines, radio and television, clients, and vendors. Direct activities of external agencies, establishments, and departments that develop and implement communication strategies and information programs. Content Creation Oversee the creation of high-quality, engaging content for press releases, blog posts, social media, and other channels. Ensure all content aligns with the company’s voice, brand, and strategic messaging. Collaborate with internal teams to generate ideas and develop stories that resonate with target audiences. Monitor and measure the effectiveness of content strategies and make adjustments as needed. Campaign Management Lead the planning and execution of PR campaigns and initiatives. Coordinate with marketing and digital teams to ensure integrated communication strategies. Track and analyze campaign performance metrics, providing regular reports to senior management. Manage PR budgets and allocate resources efficiently. Team Leadership & Management Build, manage, and mentor a high-performing PR team. Set clear objectives and performance expectations for team members. Conduct regular performance reviews and provide constructive feedback. Foster a collaborative and inclusive team culture that promotes creativity and innovation. Identify and address training and development needs within the team. Ensure the team remains motivated and engaged, investing in building agency morale and capacities. Pitches and Presentations: Participate in pitch presentations and brainstorming sessions, providing support and insights as the Head of Public Relations. Assist in preparing presentation materials and communicating ideas effectively to internal teams and clients. Industry Knowledge Be knowledgeable on market developments and opportunities around the advertising, digital, creative, technology, marketing, and consulting industries. Stay updated on industry trends and best practices related to PR operations and project management. Participate in training programs and workshops to enhance skills and knowledge in operational processes and tools. Collaborate with team members to share insights and best practices for continuous improvement. Key Performance Indicators (KPIs): Success of the PR team. Growth of the PR team. Awards won for PR efforts. Resourcefulness and productivity gains within workflow. Client satisfaction and approval of strategies, campaigns, and creative work. Positive client testimonials. Successful task delivery. Effective and swift disciplinary action, when needed. Requirements: Proven track record in public relations, with significant experience in a leadership role. Extensive network of media contacts and industry connections. Strong strategic thinking and analytical skills. Excellent written and verbal communication skills. Ability to manage multiple projects and work under pressure. Experience in crisis management and handling sensitive situations. Bachelor's Degree in Marketing, Public Administration, Advertising, Mass Communication, or equivalent. Demonstrated success in implementing media campaigns, including social media. Excellent tact, diplomacy, and persuasive skills in dealing with the press and media. Strong grasp of the industry, brands, and their competitors. Ability to multitask and consistently produce high-quality output. Creative, organized, and goal-oriented, with strong analytical and problem-solving skills. Excellent verbal and written communication and negotiating skills. Flexible and able to manage multiple projects while maintaining a high level of quality and accuracy. Positive and passionate attitude towards work with a strong work ethic. Efficient and effective in allocating time and resources within budget constraints. Proven ability to lead and develop a team, fostering a positive and productive work environment. Powered by JazzHR
Company:
Skyrocket Studios
Posted:
May 3 on The Resumator
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