Creative Lead (Copywriter)
Description:
JOB PURPOSE : The Creative Strategist & Copywriter role is pivotal in crafting compelling content that captivates audiences and drives results in the digital advertising landscape.This role isn't just about making ads; it's about crafting a killer content strategy that fuels our performance marketing engine. Metrics like CTR%, thumbstop rates, CPA - they're practically their second language!By teaming up with the performance marketing pros and our in-house creative geniuses, our Creative Strategist & Copywriter ensures our ads are driving clicks and conversions across platforms like Meta, Tiktok and Youtube. And when it comes to measuring success, they co-own metrics like Return on Ad Spend (ROAS) to make sure every campaign hits it out of the park. So, buckle up, because with our Creative Strategist & Copywriter leading the charge, we're about to take your advertising game to the next level! KEY PERFORMANCE INDICATORS (KPIs) KPI #1 Conversion Rate of Ad CreativeKPI #2 Brand Consistency and Content Quality ScoreKPI #3 Engagement Metrics for Ad Creative KPI #4 Content Production Consistency, Alignment Efficiency KPI #5 E-commerce Revenue Generated ACCOUNTABILITIES : Conversion-Driven Content Creation : Develop tailored content concepts and copy strategies to boost ecommerce conversions, leveraging audience insights and purchasing behavior. High-Impact Content Production : Drive the creation of engaging video and static content for digital ads, utilizing both internal assets and user-generated content to align with client goals. Strategic Ideation and Innovation : Collaborate on creative ideas with stakeholders, integrating trends and insights to differentiate client brands and drive results. Audience-Centric Messaging : Craft compelling copy that speaks directly to target personas, motivating action and boosting sales. Performance Optimization : Analyze ad performance data to refine content strategies, focusing on metrics like CTR, CPA, conversion rates, and ROAS. Storyboard Development and Execution : Lead video ad concept development, ensuring alignment with client objectives and overseeing production from start to finish. Cross-Functional Collaboration : Work with graphic designers, editors, and specialists to align creative vision and project objectives, fostering a collaborative environment. Metrics-Driven Approach: Own creative performance metrics and optimize content strategies to maximize engagement and campaign effectiveness. Workflow Enhancement : Develop streamlined processes to optimize creative production, ensuring consistent delivery of high-quality assets within timelines and budget. Brand Consistency : Maintain quality and brand alignment across all content, adhering to brand guidelines and conveying a cohesive brand identity. QUALIFICATIONS : Bachelor's degree in Marketing, Communications, Advertising, or related field. Minimum 5 years of experience in a similar role, preferably in digital marketing or DTC e-commerce. Exceptional copywriting skills with a portfolio showcasing creative excellence and proven results in driving ecommerce sales. Strong strategic thinking abilities with deep understanding of audience insights and digital marketing principles. Proven track record in client relationship management, understanding business objectives and delivering creative solutions. Experience in creating static and video ads from scratch, including storyboarding, copywriting, and editing. Proficiency in overseeing ad creation and campaign management on Meta and TikTok, maximizing creative impact and audience engagement. Fluency in English required; additional languages a plus. Excellent collaboration, communication, and project management skills in fast-paced environments. Experience providing creative briefs to guide design teams and proficiency in performance analysis to optimize campaigns. Passion for continuous learning and staying updated on industry trends in digital marketing and ecommerce. ENJOY THESE BENEFITS Full-time Remote Work Setting Paid Time Off (30 days annually) Observance of Public Holidays Internet Allowance Health and Wellness Allowance Maternity and Paternity Benefit Loyalty Rewards Performance-based Incentives and Bonuses Outcome-focused Environment GET IN TOUCH : We encourage you to stay connected with us and follow our social media pages for the latest updates and future job opportunities at Chronos Agency : LinkedIn Instagram YouTube Glassdoor Powered by JazzHR
Company:
Chronos Agency
Posted:
March 11 on The Resumator
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