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Aws Marketing Manager
Description:
Job Summary:As an AWS Marketing Manager, you will be responsible for developing and executing marketing strategies to drive awareness, demand generation, and adoption of Amazon Web Services (AWS) products and services. You will work closely with cross-functional teams to create and implement integrated marketing campaigns, generate leads, and support customer acquisition efforts. The ideal candidate will have a strong background in technology marketing, a deep understanding of cloud computing, and a passion for driving business growth.Responsibilities:· Develop and execute comprehensive marketing plans to promote AWS products and services across various channels, including digital, social media, events, and content marketing.· Collaborate with product management, sales, and technical teams to understand product features, benefits, and target audience segments.· Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.· Create compelling messaging, value propositions, and content assets to effectively communicate the benefits of AWS solutions to target audiences.· Plan and execute integrated marketing campaigns to drive demand generation, lead acquisition, and customer engagement.· Manage marketing budgets, track campaign performance metrics, and analyze ROI to optimize marketing investments and achieve business objectives.· Coordinate with internal and external partners, including agencies, vendors, and industry associations, to execute marketing programs and initiatives.· Develop and maintain relationships with key stakeholders, including customers, partners, industry influencers, and media contacts.· Stay informed about industry trends, emerging technologies, and competitive developments in the cloud computing market.· Represent AWS at industry events, conferences, and trade shows to promote brand awareness and thought leadership.Requirements:· Ability to navigate the multitude of email marketing platforms to identify the most suitable ones, open accounts from scratch and set up email campaigns· Familiarity with Wix website builder and with ability to create forms on a wix site.· Should have experience with Amazon AWS. Must be proficient in basic drag and drop functionality to duplicate campaigns across platforms.· Bachelor's degree in marketing, business, or a related field; MBA or advanced degree is a plus.· Proven experience in technology marketing, preferably in the cloud computing or IT services industry.· Strong understanding of cloud computing concepts, architectures, and solutions, with knowledge of AWS services and offerings.· Demonstrated success in developing and implementing integrated marketing campaigns that drive awareness, demand, and customer acquisition.· Excellent written and verbal communication skills, with the ability to craft compelling messaging and content for different audiences and channels.· Strategic thinker with analytical skills, capable of synthesizing complex information and making data-driven decisions.· Ability to collaborate effectively with cross-functional teams and manage multiple projects in a fast-paced, dynamic environment.· Proficiency in marketing automation platforms, CRM systems, and analytics tools; experience with Salesforce, Marketo, and Google Analytics is preferred.· Strong project management skills, attention to detail, and the ability to meet deadlines and deliver results.· Passion for innovation, technology, and driving business growth through impactful marketing strategiesPowered by JazzHR
Company:
Remote Va Ph
Posted:
March 8 on The Resumator
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