This listing was posted on The Resumator.
Digital Media Buyer (10 Hires Needed; 5+ years eCommerce experience required) -
Description:
Digital Media Buyer A number of eCommerce clients we have are actively hiring, and we are looking for someone to be responsible for planning, executing, and optimizing digital advertising campaigns across various platforms. Your expertise in paid media will be pivotal in helping us expand our brand presence and drive conversions through strategic online advertising. Responsibilities: Media Strateg y: Develop and execute paid media strategies that align with marketing objectives and target audience. Platform Expertise : Manage advertising campaigns on platforms such as Google Ads, Facebook, Instagram, and other relevant digital advertising channels. Budget Management : Allocate and optimize advertising budgets to maximize ROI and achieve campaign KPIs. Ad Creation : Collaborate with the creative team to develop compelling ad creatives and landing pages that drive conversions. A/B Testing : Implement and analyze A/B tests to optimize ad performance and landing page effectiveness. Audience Segmentation : Utilize audience targeting and segmentation strategies to reach the right customers at the right time. Performance Analysis : Monitor, analyze, and report on the performance of digital advertising campaigns, providing insights and recommendations for improvement. Keyword Research : Conduct keyword research and optimize ad copy to enhance search engine marketing (SEM) efforts. Competitor Analysis : Stay informed about industry trends and competitor strategies to inform campaign optimizations. Requirements Proven experience in planning and managing paid media campaigns, including Google Ads and social media advertising.Proficiency in digital advertising platforms and tools.Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.Knowledge of A/B testing and optimization techniques.Excellent communication and project management skills.Familiarity with SEO and SEM best practices is a plus.Google Ads or Facebook Ads certification is a plus.Bachelor's degree in Marketing, Advertising or a related field, preferredPowered by JazzHR
Company:
Activate Talent
Posted:
March 6 on The Resumator
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